Market Audit
Output
Market audit report, positioning analysis, opportunity identification.
Analyzes your current market position, competitive landscape, and growth opportunities.
OUR
DOCUMENTS.
Every document is grouped by function, not by tier. Use this page to understand what we deliver across strategy, research, content, lead generation, sales, paid media, analytics, and specialization.
FOUNDATION
5 DOCS
STRATEGY
Market Positioning
Output
Positioning document, messaging matrix by persona, tagline variations.
Creates your positioning statement, messaging framework, and differentiation strategy.
Market Strategy
Output
Strategy document, quarterly milestones, budget breakdown, channel recommendations.
Generates a 12-month roadmap with channel mix, budget allocation, and milestones.
Market Personas
Output
5+ buyer personas, ICP document, buying journey map, objection triggers.
Generates ideal customer profiles, buyer personas, and buying behavior maps.
Competitive Strategy
Output
Competitive matrix, win playbook, pricing strategy, messaging against competitors.
Deep competitive analysis with win/loss matrix, feature comparison, and differentiation playbook.
INTELLIGENCE
4 DOCS
RESEARCH
Market Research
Output
Market analysis report, TAM calculation, trend analysis, opportunity map.
Analyzes market size, TAM, growth rates, trends, and opportunities.
Lead Research
Output
Prospect research CSV, decision-maker profiles, buying signal tracking, tech stack data.
Enriches prospect data with company research, decision-maker identification, and tech stack analysis.
Customer Research
Output
Research plan, interview templates, survey questions, insight summary, themes.
Generates interview questions, survey frameworks, focus group guides, and insight synthesis.
Competitor Intelligence
Output
Intelligence dashboard, monthly reports, threat alerts, content library, ad tracking.
Tracks competitor ads, content, pricing changes, feature launches, and messaging evolution.
EXECUTION
7 DOCS
CONTENT
Copy
Output
Copy variations (3-5 per piece), A/B test framework, tone guide, effectiveness notes.
Generates headlines, body copy, CTAs, email subject lines, and ad copy.
Emails
Output
Email template library, subject line variations, personalization prompts, A/B test guide.
Generates cold email templates, welcome sequences, nurture sequences, and sales emails.
Email Sequences
Output
Multi-email sequences, trigger rules, timing optimization, personalization strategy.
Creates full automated sequences for welcome, nurture, abandoned, re-engagement, and win-back.
Social Media
Output
Content calendar, 90+ posts, hashtag strategy, engagement prompts, optimal timing.
Generates a 90-day social media calendar with platform-specific variations.
Blog
Output
Blog topics, outlines, full articles (1,500-2,000 words), SEO checklist, internal linking map.
Generates blog strategy, topic ideas, outlines, full articles, and SEO optimization.
Video Script
Output
Video scripts, storyboards, shot lists, YouTube optimization tips.
Generates scripts for product demos, testimonials, explainers, and social videos.
Content Calendar
Output
Master content calendar, repurposing guide, team assignments, publishing schedule.
Integrates blog, social, email, and video into one master calendar with repurposing suggestions.
ACQUISITION
5 DOCS
LEAD GEN
Lead Generation Strategy
Output
Lead strategy document, channel mix, targeting guide, list building roadmap.
Designs lead generation approach with channels, tactics, list building, cold outreach, and inbound funnel.
Cold Email
Output
Email list building guide, personalization rules, subject lines, follow-up templates.
Builds cold email campaigns with list targeting, personalization, follow-up sequences, and copywriting.
Lead Scoring
Output
Scoring model, routing rules, dashboard, accuracy tracking.
Creates a lead scoring model with Hot/Warm/Cold classification and auto-routing rules.
Landing Page
Output
Landing page copy, design recommendations, A/B test framework.
Generates landing page copy, layout recommendations, form optimization, and CTA variations.
Webinar Strategy
Output
Webinar plan, email promotion sequence, slide outline, post-webinar nurture.
Creates webinar strategy with topic generation, promotion plan, email sequences, and slide outlines.
CLOSING
3 DOCS
SALES
Proposal
Output
Proposal template, ROI calculator, pricing guide, objection responses.
Generates proposals with ROI calculators, pricing recommendations, and customization by persona.
Sales Collateral
Output
Sales templates, battle cards, demo scripts, objection handling guide.
Generates sales materials including decks, battle cards, demo scripts, and objection guides.
Funnel Optimization
Output
Funnel audit, leak identification, optimization roadmap, A/B test plan.
Analyzes sales funnel leaks, identifies bottlenecks, and recommends optimization testing frameworks.
DISTRIBUTION
2 DOCS
PAID
Ads Strategy
Output
Ads strategy document, budget breakdown, targeting guide, platform recommendations.
Creates paid ads strategy with platform recommendations, budget allocation, and targeting approach.
Ads Creative
Output
Ad templates, creative variations, visual direction, audience targeting guide.
Generates ad copy, visual recommendations, and A/B testing frameworks.
INSIGHT
2 DOCS
ANALYTICS
Analytics
Output
Analytics dashboard, KPI report, benchmarking analysis, monthly insights.
Creates KPI dashboards, metrics definitions, goal tracking, benchmarking, and insight generation.
Report
Output
Monthly report (PDF), executive summary, metrics dashboard, next month recommendations.
Generates monthly marketing reports with executive summary, channel performance, and ROI calculation.
ADDITIONAL
4 DOCS
SPECIALIZATION
Brand Voice
Output
Brand voice guide, tone examples, enforcement rules, content audit with recommendations.
Defines and enforces consistent brand voice and tone across content.
Partnership
Output
Partnership opportunity list, outreach templates, co-marketing plan, deal structure templates.
Identifies partnership opportunities and develops co-marketing strategies.
Customer Win-Back
Output
Win-back campaign plan, email sequences, special offer framework, engagement strategy.
Creates reactivation campaigns for lapsed customers with personalized win-back sequences.
Product Messaging
Output
Product messaging matrix, feature benefits, use case messaging, industry-specific variations.
Generates product-specific messaging organized by feature, buyer journey stage, and use case.
READY TO START
GET THE
GET THE
STACK.
If you want the full monthly document stack, go to pricing. If you want a sample, contact us directly.